A passionate entrepreneur is building bridges between the academic world, the manufacturing industry and modern consumers, with a new generation of candy that combines science and confectionery in one drop: HAp⁺.
Thorbjörg Jensdottir is the inventor behind the discovery and development of HAp⁺. This unique chemical formula meets the needs of both patients battling dry mouths and consumers who want better oral care. HAp⁺ protects against the acid attacks on teeth that come with life in flux.
HAp⁺ is the candy of tomorrow. Its unique acid:calcium ratio stimulates saliva production and shortens the span where teeth are vulnerable to acid attacks from all the things we eat and drink.
Icelandic-born Thorbjörg speaks several languages – not only Danish, Icelandic and English, but also the languages of science and business, and academics and consumers. This enables her to connect the dots across industries and mind-sets, to create new innovations that set standards for business development and challenge the current market.
Thorbjörg thinks as a consumer, speaks as a scientist, and creates as an entrepreneur. The HAp⁺ lollipop is a great example of Thorbjörg creativity and versatility: a fun and practical way of getting your HAp⁺ drops that eliminates obstacles for patients, kids and young modern consumers.
As a “bridge builder” between different worlds, Thorbjörg has created a new food category, Healthy Candy, in which she sees huge potential: “It’s my dream to see HAp⁺ as a part of people’s daily routine, which will improve their oral health – in an easy and delicious way.”